UX Case: Events at DOKK1
In this final exam project, our team was focusing on creating value for community centre by highlighting events targeted to specific audience.
The Client
DOKK1 is a community centre in the center of Aarhus, Denmark. It houses public library, citizens service, common areas, and many more. Its focus is put on sustainability, accessibility, and innovation.
Their current website is not really user friendly as we found out during our research with actual users of DOKK1 facilities.
Problem Statement
How can we highlight DOKK1’s recurring events, in order to increase youth attendance.
Team Management
This case was a final exam project that we executed in a team. Therefore I would like to introduce you to my fellow designers.
This team work was for me one of the most important yet. We were constantly facing a pressure due to the short time given for this project, but managed to cooperate well, and use all the time effectively.
Research
User-Based Creative Process
Knowing our target audience’s goals and painpoints, we started with crafting first ideas. To make sure we are on the right track, we tried to consult our ideas and get feedback as much and relevant as possible.
For example our interest filtering buttons are based completely on feedback from the potential users. We also aimed to get professional feedback and critique from our classmates and teachers.
User Testing
As the main focus was put onto our target audience, a user testing was crucial for us. We had to make sure every decision has a meaning, so we made a testing session with our target audience, youth.
We also used different tools, for example talking aloud (recorded videos and Loom), or site mapping.
Conclusion
Cooperation with DOKK1, such a complex client, gave us an insight into how it actually might look in the real life.
I gained a lot of UX related knowledge, how to construct a field user research, or work in a creative team!
